Lexington’s WLEX drove 455,000 pageviews in a single day — in a market with around 1 million people — due to it’s aggressive coverage of a big snowstorm. “We’re coming to the point where the online is as important as on air,” said Bruce Carter, director of news and marketing.
http://www.lostremote.com/2008/03/18/wlex-capitalizes-on-web-weather-coverage/
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