ABC.com is about to find out whether one good ad deserves another.Disney-ABC Television Group will begin conducting research next week on inserting multiple commercials into ad breaks for primetime series on its broadband player.The industry standard for streaming full-length episodes restricts commercial pods to a single marketer. "Limited commercials" has been a selling point for all platforms that provide longform programming, including ABC's rival networks and platforms like Hulu.com.
http://www.hollywoodreporter.com/hr/content_display/television/news/e3i9fd76a66aebe6d4cc28117dda301355d
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