Heading back to college this fall? Rupert Murdoch will be waiting.
In May, his Fox News subsidiary bought a minority stake in a Web video-based college news network featuring student reporters called Palestra.net. This fall, he'll be ramping up the partnership.
It's the latest--and boldest--move by a major media company to capitalize on America's some 6.1 million undergrads. While outlets such as Viacom's (nyse: VIA - news - people ) MTVU network and privately owned Zilo Networks have gone after university students for years, Palestra's at the front of a new wave led by news outlets desperate to connect with young viewers.
http://www.forbes.com/business/2008/08/15/fox-palestra-news-biz-media-cx_jea_0818fox.html
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