CBS and the Southeastern Conference have extended their broadcast contract by 15 years, an unprecedented length for a collegiate deal, but more impressive than the length of the contract is its breadth. Beginning with the 2009-10 season, CBS Sports will continue to be the exclusive network broadcaster of SEC home football and regular-season basketball games, but the contract announced last week also covers digital, Internet, wireless, video-on-demand, data, and highlight rights across all CBS platforms, including the CBS College Sports Network.
http://www.sportsvideo.org/portal/artman/publish/article_12240.shtml
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