Recently released ratings for Lexington's television stations in July showed continued viewership declines in local news.
Stations saw a similar drop in May.
Theories for the drop include that mild weather in July meant more people than usual were outside instead of watching TV. Also, there were few instances of severe weather, which tends to spike viewership, or compelling local news events.
http://www.kentucky.com/101/story/509484.html
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