After a very gloomy early morning ecomonic report, TVB Forecast Conference attendees came back from a coffee break needing some good news.
While spot and local dollars may be dropping, Burrell offered several slides documenting that many more local dollars are moving online, even as banner advertising sales are dropping.
According to Burrell, total interactive spending hit $14.1 billion in 2008 but looks to grow to $23 billion by 2013. For local broadcasters, however, hefty increases in spending are already here.
http://www.tvnewsday.com/articles/2008/09/04/daily.13/
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