Maybe a sweeping reorganization can help Media General get its groove back. On Monday, the newspaper and TV owner announced it would reorganize its local assets into five geographic regions, discarding the traditional organization that grouped businesses by its three media segments, publishing, broadcast and interactive media.
In addition to the five geographic regions, Virginia/Tennessee, Florida, mid-South, North Carolina and Ohio/Rhode Island, Media General will have a sixth business segment, interactive advertising services, which will encompass Blockdot, DealTaker.com and NetInformer. (more)
Editor's note: Here's a link to more on the Media General restructuring and the full news release coming out of Richmond, Virginia. Media General breaks down the new georgraphic regions and leadership this way:
The following Media General executives have been named President, Market Leader, for these five market segments. They will report to Reid Ashe, Chief Operating Officer:
Virginia/Tennessee - James A. Zimmerman. Mr. Zimmerman is currently President of the Broadcast Division. In 2008, the VA/TN market had revenues of approximately $235 million.
Florida - John R. Schueler. Mr. Schueler is currently President, Florida Communications Group. In 2008, the FL market had revenues of approximately $215 million.
Mid-South - John R. Cottingham. Mr. Cottingham is currently Senior Vice President, Broadcast Stations. The Mid-South market includes South Carolina, Georgia, Alabama and Mississippi. In 2008, the Mid-South market had revenues of approximately $170 million.
North Carolina - James R. Conschafter. Mr. Conschafter is currently Senior Vice President, Broadcast Stations. In 2008, the NC market had revenues of approximately $105 million.
Ohio/Rhode Island - Richard E. Rogala. Mr. Rogala is currently Vice President and General Manager, WCMH in Columbus, Ohio. In 2008, the OH/RI market had revenues of approximately $62 million. (more)
Rick Gevers reports that Dan Bradley has been named Director of the Digital Newsroom for the company's WCMH-TV, the NBC affiliate in Columbus, OH. Dan will oversee production, engineering, news, and IT, and work with Brand Manager Ike Walker, who oversees the newsroom on a day-to-day basis. Bradley tells Gevers the position of News Director at WCMH has been eliminated, and that he will continue to serve as VP/News for Media General's TV stations.
http://www.tvspy.com/shoptalk.cfm?page=1#editor
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