Columbus, Ohio’s WCMH NBC 4 began airing its @5:30 on 4 newscast that incorporates Internet interaction with viewers last month – one of several experiments the Media General station group is undertaking to incorporate “social media” such as Twitter and Facebook into television programming.
At WSPA in Spartanburg, South Carolina, anchor Amy Wood has been making social media feedback part of the show she anchors on the CW affiliate for the past year.
http://www.broadcastingcable.com/article/189475-Media_General_Newscasts_Mix_Online_with_On_Air.php
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