Alerts.com(TM) (www.alerts.com) announced at the NAB Show(TM) (National Association of Broadcasters) the release of its private label digital media alerts platform and the deployment of the solution to power Raycom Media's stations in multiple markets.
Raycom is poised to capitalize on the latest industry indicators. Nielsen Media Research reported that 41.2% of adults 18+ visited local broadcast TV station websites during the May/June 2008 period of time. Business Week (2/25/09) found that daily digests sent via e-mail and SMS can generate some much needed ad revenue when there's not much of it to go around.
http://www.earthtimes.org/articles/show/raycom-media-launches-digital-media-alerts-platform,790513.shtml
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