They love their sports in Columbus, Ohio.
With that in mind, WCMH, the market's NBC affiliate, is partnering with Bucknuts Media Group, a local sports Web and magazine publisher.
Under their arrangement, WCMH and the Bucknuts online and print outlets will share content and work together on advertising and sponsorship opportunities.
The Bucknuts Media Group comprises Bucknuts.com, a Web site about Ohio State football and basketball; JJHuddle.com, a site dedicated to Ohio high school sports; Bucknuts the Magazine, Ohio High Magazine and The Bucknuts Radio Hour. It also holds an interest in ScoutingOhio.com, a high school recruiting site.
http://www.tvnewsday.com/articles/2009/05/28/daily.11/
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