Trust me, the local TV stations are still going to be pulling out their big guns for the TV ratings sweeps this month, but no matter what happens it's not going to mean much to the stations' bottom line.
There are plenty of reasons. First, there's no valid comparisons to last February, when the country's TV viewers were all worked up over the digital transition, and Nielsen put off the ratings period to March.
http://www.louisvillemojo.com/blogs/Louisville_Blogs/84604/Sweeps_Are_All_About_Bragging_Rights
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