Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced an agreement with WCMH, a Media General NBC affiliate, to utilize Rentrak's StationView Essentials system for the station in Columbus, Ohio.
Continuing the momentum Rentrak has established with local stations for its Station View Essentials service, WCMH joins Lin TV and Sinclair Broadcast Group for measurement and software services for the Columbus, Ohio, market from the largest commercially available database of digital set-top-devices. Rentrak will be providing WCMH with new metrics, including the company's unique "Stickiness Index," which measures viewer involvement, in order to illuminate the value proposition local broadcaster's have in terms of reach and hold with their television viewers.
http://www.prnewswire.com/news-releases/rentrak-signs-agreement-with-nbc-affiliate-wcmh-to-provide-stationview-essentials-for-local-market-measurement-84002487.html
No comments:
Post a Comment
Although we do not have any obligation to monitor comments on this blog, we reserve the right at all times to check this blog and to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable to us in our sole discretion and to disclose any information necessary to satisfy the law, regulation, or government request. We also reserve the right to permanently block any user who violates these terms and conditions. All threats to systems or site infrastructure shall be assumed genuine in nature and will be reported to the appropriate law enforcement authorities.