NEW YORK Web video might get more DVR owners to see commercials, although viewers say they don't pay much attention to those ads. A new study conducted by Google's DoubleClick Performics division confirmed that DVR owners watch more television but fewer commercials. However, the survey also found that many DVR owners are watching TV programs online -- but aren't paying much attention to ads in that venue, either.
http://www.adweek.com/aw/content_display/news/media/e3ifb6fce0a2cc79c40334fbe5f203956fb
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