Turner Broadcasting this year gambled that original programs such as “The Closer” on its TNT cable network would appeal to advertising buyers as much as broadcast shows. Judging by Turner’s upfront advertising market sales, it was a winning bet.
Turner Broadcasting ad sales President David Levy followed what he called a “network replacement” strategy, eschewing the normal cable tactics of linking sales of lower-rated off-net repeats to sales of higher-rated originals. Instead, he sold originals including TNT’s “Saving Grace” and TBS’ “My Boys” separately to advertisers who he hoped were hungry to place spots in a TV landscape where broadcast ratings points have grown more scarce.
http://www.tvweek.com/news/2008/06/cable_originals_nip_at_broadca.php
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment