Most TV stations have lively local Web sites, offering a continuous flow of headlines, stories, video clips and weather reports.
You have to look no further than Gordon Borrell's last study on local online advertising to understand why.
The study forecasts that total local online ad spending will jump from $8.7 billion last year to $13.1 billion this year.
It's been a sometimes painful process, but broadcasters are beginning to see themselves as more than just broadcasters.
http://www.tvnewsday.com/articles/2008/08/29/daily.2/
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