TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research.
Forrester lays out a decade-long evolution that will ultimately result in most programming delivered on-demand with targeted ad messages based on location and behavior, along with community functions.
http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af6d018af88dc750a7
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