Where Are The Ad Bucks? The NCAA

TV viewership for the NCAA men’s basketball tournament has been falling for years, but advertising revenue has been rising just as steadily.

That’s the finding of a new report from Nielsen, released yesterday, three days before this year’s tourney tips off on CBS. It finds that over the past five years, TV ad spending on March Madness has jumped an impressive 34 percent, from $434 million in 2004 to $580 million last year.

http://www.medialifemagazine.com/artman2/publish/Sports_TV_52/Where_the_ad_bucks_are_March_Madness.asp