Welcome to the news and information blog for the Ohio Valley Chapter of the National Academy of Television Arts and Sciences. The goal of this blog is to keep you informed about media professionals and companies in our NATAS region. Please send your news to:
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Tuesday, June 30, 2009

The Truth About Teen TV Viewing According to Nielsen

Nielsen is taking on the panic in traditional media that teens are too busy "texting, Twittering or LOL-ing" to pick up a newspaper or flip on the TV.

Nielsen's June 2009 How Teens Use Media report, presented today by Nic Covey, director of insights for the Nielsen Company, at the annual What Teens Want conference at the Time & Life Building in New York, states that American teens actually watch more TV than they ever have (with a 6 percent increase during the past five years) and spend half as much time browsing the Internet than the rest of America. That's only 11 hours and 32 minutes a month!

http://www.observer.com/2009/politics/nielsen-teens-are-all-web-and-no-tv-lies

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