WCMH Signs Up for Rentrak

Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced an agreement with WCMH, a Media General NBC affiliate, to utilize Rentrak's StationView Essentials system for the station in Columbus, Ohio.

Continuing the momentum Rentrak has established with local stations for its Station View Essentials service, WCMH joins Lin TV and Sinclair Broadcast Group for measurement and software services for the Columbus, Ohio, market from the largest commercially available database of digital set-top-devices. Rentrak will be providing WCMH with new metrics, including the company's unique "Stickiness Index," which measures viewer involvement, in order to illuminate the value proposition local broadcaster's have in terms of reach and hold with their television viewers.

http://www.prnewswire.com/news-releases/rentrak-signs-agreement-with-nbc-affiliate-wcmh-to-provide-stationview-essentials-for-local-market-measurement-84002487.html