Welcome to the news and information blog for the Ohio Valley Chapter of the National Academy of Television Arts and Sciences. The goal of this blog is to keep you informed about media professionals and companies in our NATAS region. Please send your news to:
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Thursday, December 13, 2007

Louisville November Sweeps

An analysis by Tom Dorsey in the Courier Journal of Louisville November 2007 Sweeps:

Fewer crime stories and interruptions for so-called breaking news are two reasons WHAS-TV thinks it is back in the driver's seat after the recent November ratings period.

Channel 11 was back on top in the early morning and demonstrated new overall strength during the Nielsen ratings survey sweeps. The station attributes the victories to several course corrections made by new management in the past few months.

Meanwhile, WAVE also had one of its best showings in a long time in news. It says it's been growing over the past several Nielsen surveys.

The two local stations were big winners in the viewer sweeps last month, but neither has been able to crack WLKY's grip as the late-news leader. Channel 32 says it has held that title for the 21st time in the past 22 ratings polls.

Read the entire article on the CJ's website.

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