Welcome to the news and information blog for the Ohio Valley Chapter of the National Academy of Television Arts and Sciences. The goal of this blog is to keep you informed about media professionals and companies in our NATAS region. Please send your news to:
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Sunday, April 13, 2008

Lexington News a 2 Horse Race

With favorable weather, a relatively low crime rate and scenic horse country, residents of Lexington, Ky., say they've got a pretty fair quality of life. Many others will sample the lifestyle in 2010, when Lexington is slated to host the World Equestrian Games. Some 600,000 people are expected to turn up for the two-week event.

Locals say Lexington was an obvious choice to host the international exhibition. “We're the thoroughbred capital of the world,” says WDKY General Manager Michael Brickey.

The local news competition is essentially a two-horse race, with Cordillera's WLEX leading the pack. The NBC affiliate took morning, evening and late news in February, and finished in a virtual tie with Gray's WKYT for total day ratings. WLEX President/General Manager Tim Gilbert says the station pulled off “something of a minor miracle” in growing a 4 household rating/9 share in the last half-hour of primetime to a 9/28 in late news. “The inevitable conclusion is that viewers have a strong preference for our news, and they're finding us,” he says. “Our news is very consistent—no stunts, no sweeps pieces, no fluff pieces.”

http://www.broadcastingcable.com/article/CA6550790.html

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