The consulting company AR&D has unveiled a new full-service content management system, built by partner Synapse Multimedia. Here at NAB-RTNDA, AR&D is actively pitching the product to local TV media groups. “It puts the flexibility to innovate the next generation of local media at the local level,” said CEO Jerry Gumbert. I watched a demo of the product, and it’s packed full of features. The web-based CMS allows just about anyone to drag-and-drop widgets to create their own web pages. It includes ad serving with behavioral targeting, a video player (live and on demand), basic video editing, image editing and user-generated content. One of the big sells of the CMS is its ability to publish content seamlessly across multiple sites — and import RSS feeds from any other site. It also has the ability for a local TV station to run a local ad network of unaffiliated sites. “We’re not taking on WorldNow or IB (Internet Broadcasting),” Gumbert said, explaining that AR&D has no plans to create a national ad network. But the idea is to empower local newsrooms with the technology tools they need to “have control at the local level to be more successful on the web.” You can see the CMS in action on KTBS.com in Shreveport as well as AR&D’s recently relaunched site.
http://www.lostremote.com/2008/04/15/ard-debuts-web-platform-for-tv-stations/
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