NEW YORK (Reuters) - TiVo Inc reshaped television by allowing viewers to skip right past commercials when they save their favorite shows on digital video recorders -- and made life far tougher for advertisers in the process.
Now TiVo is attempting to make it up to the advertisers and broadcasters, selling them data that show exactly what viewers are watching during every second of every show.
http://www.reuters.com/article/reutersEdge/idUSN1639696420080416
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment