There's more money flowing into advance primetime advertising commitments for the 2008-09 season than even the most optimistic network sales execs would have predicted a month ago.
TV's upfront sales process broke wide open Thursday after slowly picking up steam in the first three days of the week (Daily Variety, June 4). Net execs and media buyers alike say they've been pleasantly surprised by the stronger-than-expected level of coin that blue-chip advertisers are committing to the upfront -- the annual frenzy when the nets book commitments for as much as 75%-85% of their ad time for the coming season.
http://www.variety.com/article/VR1117986981.html?categoryid=14&cs=1
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