The Federal Communications Commission will seek public comment on the increasing use of product integration and whether it conforms to agency rules on sponsorship identification.
Comments on product integration in movies as well as in television will be included.
Declaring that the public has a "right to know who is paying to air commercials or other program matter on broadcast television and radio and cable," the FCC said Thursday afternoon that it is inviting comment on "current trends in embedded advertising and potential changes to the current sponsorship identification regulations with regard to embedded advertising."
http://www.variety.com/article/VR1117988173.html?categoryid=13&cs=1
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