Welcome to the news and information blog for the Ohio Valley Chapter of the National Academy of Television Arts and Sciences. The goal of this blog is to keep you informed about media professionals and companies in our NATAS region. Please send your news to:
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Sunday, June 22, 2008

The Return of the Program Manager

Thanks to media consolidation and vertical integration program syndication is no longer a station-by-station proposition. Today major shows are sold to entire station groups. Meanwhile, audience fragmentation and consequent budget cuts brought the demise of most local programming. Left with little to purchase or produce, station program managers became target practice for bean counters.
Some station groups have even made that a policy. In 2001, Tribune cashiered program managers in 19 markets in favor of a handful of "regional" PMs-only to fire them too a few years later.

http://www.tvnewsday.com/articles/2008/06/16/daily.3/

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