Online content tied to television viewing is rising in value as a means to reach potential buyers of new vehicles, according to a J.D. Power and Associates study released today. Fully 68 percent of verified new-vehicle buyers went online to find information on television shows, the Power Auto Online Media Study found, an increase of 22 percent since the 2007 study. That places TV show content as third-most relevant to new-car buyers, behind only travel-related information and news.
http://www.adweek.com/aw/content_display/news/client/e3i5d0ba91ef6cd18f2120d2e19777c018f
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