Cable One last fall conducted a six-month trial of a network-based technology that tracks consumers' Internet movements in an effort to amass refined data on Web-surfer habits that can be sold to advertisers at premium rates.
The Phoenix, Ariz.-based MSO revealed the trial in an Aug. 8 letter to the bipartisan leadership of the House Energy and Commerce Committee, a group of lawmakers who have expressed concern that Internet-access providers are experimenting with technologies that invade consumers' privacy. With about 700,000 cable subscribers, it's the biggest cabler thus far to say it tested the technology, with the aim of providing “more relevant advertising” to online customers.
http://www.multichannel.com/article/CA6588005.html
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