TheWB.com, now in Beta testing, will launch on August 27, offering classic series that aired on the now defunct WB TV network along with new web series.
Warner Bros. Television Group is promoting the new site as “the next great network that won’t be televised.” But cable operator Comcast, will offer classic WB series via its video-on-demand service.
The WB.com has signed up Johnson & Johnson as a charter sponsor.
The online video network will offer classic WB series Buffy, the Vampire Slayer, Veronica Mars, Smallville, Gilmore Girls, Everwood, Roswell, The Wayans Bros., Friends and The OC, along with new series from show creators McG and Josh Schwartz. The McG series Sorority Fever will premiere on the site on Sept. 8. Schwartz is producer of the current CW show Gossip Girl.
http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3ibbaddb3b39b75b77ddd52b8aa35224bb
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