Monitoring Social Media - Unravel the Web Chatter

People are talking about your brand online, but what are they saying and how do you find them, asks Robert Gray.

According to a report released by E-consultancy this month, the UK market for online reputation and buzz monitoring will grow by around 30 per cent in 2008, to an estimated value of pounds 60m. That this bullish outlook comes at a time of broader economic uncertainty illustrates the growing importance that brands and organisations are attaching to blogs, forums and other social media.

Over the past couple of years a new wave of online reputation monitoring tools have been established in response to increasing media fragmentation, changing consumer behaviour and the increasing breadth of different consumer channels. E-consultancy's Online Reputation and Buzz Monitoring Buyer's Guide 2008 concludes that it is no longer feasible just to monitor online reputation manually. Moreover, as technology improves, organisations are getting more value from their monitoring services.

http://www.redorbit.com/news/technology/1538254/monitoring_social_media_unravel_the_web_chatter/