If you take a look at a typical blog on a television news web site, you'll find a familiar pattern to the posts. The anchor or reporter starts out with a flurry of posts where she dutifully chronicles all the exciting exploits of her day. A few viewers might weigh in with supporting comments and little mini-discussions can ensue. Then, things start getting busy around the newsroom and the posts become less frequent. Before you know it, the posts get shorter until they dwindle to a once-a-month entry with just a few sentences.
This problem is not the reporter's fault. She is a busy person with a crazy schedule and blogs like these take time. The problem lies with how the blog is set up and run. Far too many stations implement a flawed plan that dooms talent blogs to failure.
http://www.tvspy.com/shoptalk.cfm?page=1#iboqx
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