Welcome to the news and information blog for the Ohio Valley Chapter of the National Academy of Television Arts and Sciences. The goal of this blog is to keep you informed about media professionals and companies in our NATAS region. Please send your news to:
news@ohiovalleyemmy.org



Saturday, May 30, 2009

TV Advertisers Offered Closer Ties With Content

IN another sign of how hard television executives are working to attract advertising in tough times, two cable channels plan to significantly expand an initiative that pairs commercials with relevant scenes in the shows they interrupt.

http://www.nytimes.com/2009/05/20/business/media/20adco.html?_r=1

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