Welcome to the news and information blog for the Ohio Valley Chapter of the National Academy of Television Arts and Sciences. The goal of this blog is to keep you informed about media professionals and companies in our NATAS region. Please send your news to:
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Saturday, May 30, 2009

WKYT's Parent Company to Invest in Clickable TV

WKYT's parent company, Gray Television, recently struck a deal with a technology provider that will one day see viewers clicking their remotes to receive e-mails on certain topics.

The deal with Backchannelmedia will allow Gray's stations to use what's called Clickable TV. Icons on the bottoms of their TV screens will indicate a "clickable moment," in which users can click a button on their remotes and bookmark that content online or via e-mail.

http://www.kentucky.com/103/story/797395.html

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