CBS Mobile has rolled out a standalone iPhone news app for 13 local markets. The free application for iPhones and iPod Touch delivers local news, slide shows, on-demand video and Twitter updates from anchors.
“The CBS Television Stations applications are a logical extension of our CBS News app; they give us the chance to engage users at a grassroots level and expose them to the news that matters to them the most,” said Rob Gelick, senior vice president and general manager of CBS Mobile. The division partnered with Treemo Labs to create the application and Transpera to power pre-roll video and ad capabilities.
http://www.televisionbroadcast.com/article/93440
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